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AT&T Tech Channel

AT&T Archives: Saul Bass Pitch Video for Bell System Logo Redesign

About this video

The 1969 pitch film in which Saul Bass presents the Bell System logo redesign to AT&T, part of the largest corporate re-identity program in U.S. history.

Keep your curiosity going.

A few more ideas from the same corner of the archive.

8 Bit & '8 Bitish' Graphics-Outside the Box

GDC Festival of Gaming

The Beauty of Bézier Curves

Freya Holmér

The Continuity of Splines

Freya Holmér

Bret Victor - Inventing on Principle

Rui Oliveira